A new era of global public engagement and communication is manifest. Communications and advocacy which engage governments, organizations and rights holders in a constructive dialogue to advance sustainable development is needed more than ever. To engage people in the new agenda, the 2030 Agenda will require strong UNDG communications and advocacy efforts at country level.

Silo Fighters Blog

Crowdsourcing for Development Insights in Madagascar

BY Hasina Rakotondrazafy | January 31, 2018

Madagascar is considered a biodiversity hotspot. Besides its majestic landscapes, this island country houses 5 percent of the world’s most unique species and plants. Known for its rich biological and ethnic diversity, the country hasn’t escaped the consequences of climate change. Since 2016, the southern part of the country has been facing the impacts of a serious drought due to the climate phenomenon of El Nino. The critical situation of this region has led the UN to focus several of its interventions in this area, specially to work with young people. Partnering with youth Representing over 50 percent of the population in Madagascar, the UN recognizes that young people are a key pillar to drive the country’s development. Several UN agencies have been partnering and working with them for many years. To monitor our work and enhance our accountability to the people we serve, we invited participants of our projects in the southern regions of the country to answer an important question: How are we doing? With this basic question in mind, the UN in Madagascar engaged in a exciting exercise to collect their perceptions on our work in their respective localities and, even more important, collect ideas to improve the impact of UN future actions. We specifically looked into the following projects supported by UNDP, UNFPA, UNICEF, FAO, IFAD, ILO, WFP and WHO. : AINA: A project that aims to mitigate the effects of extreme poverty by reducing the number of vulnerable families experiencing acute malnutrition. MIARO: Which focuses mainly on the prevention of chronic malnutrition during the first 1,000 days of the child. Maison des Junes: Works with young people so that they can better express themselves and be agents of social change. Ex-Juvi: Seeks to reintegrate young people that have been in conflict with the law. MRPA: Helps protecting the environment while creating and capitalizing on human and natural resources to maintain sustainable development. For this exercise, we partnered up with the Madagascar Innovation Lab, a young and dynamic group that designed, developed, and created a just-in-time analysis and collection tool called Integrated Data Processing (IDP). The Madagascar Innovation Lab, which is creating job opportunities for young minds alike, has a staff made up of 50 percent women and people with backgrounds ranging from machine learning experts to business analysts that work together on many innovative projects, including ours! Gather, upload, sync and repeat To provide reliable, consistent and accurate data in a timely manner, the Lab developed a  mobile application which allows the data collection agents to upload the information. We also developed a website to make available all the collected data http://snu.idp.mg. Data collection practices have been a vital part of the life cycle of development projects for decades, however, traditional paper based data collection can be a daunting task as it tends to take several months to combine the process of data collection until conclusions in reporting can be reached. This can ultimately alter the decision-making process and could potentially affect getting a project off the ground. With this new project that we are testing, using tablets or mobile phones allows the agents to expedite the data collection process. The application can hold an unlimited amount of surveys and questionnaires written in any language, categorized by indicators, demographics, and other specifications. How cool is that!   Initial results During the last months of 2017, we conducted our data collection in the south part of Madagascar with the help of 80 volunteers from two youth centers supported by the UN. The exercise involved four major regions, four cities, and eight districts, reaching more than 17,500 people. During the data collection, our volunteers informed participants about the initiative and how the results will be used. Much of this southern region is located in remote areas, only accessible by jeeps with a 4-wheel drive, motorcycle, or on foot, therefore getting there can be an adventure. So, to prepare for our data collection process, the agents are equipped with solar panels and power banks, which ensure they always have access to power supply. For the most part, Madagascar has managed to provide phone and data coverage to large areas of the island, so even from the remotest locations, our agents are able to sync the data on a daily basis. This has allowed our information and communication technologies to be fully functional from almost everywhere. Month’s worth of data can be mined and analyzed in an instant which allows us to gain access to information on various social, economical and environmental aspects of life in Madagascar. Making use of the data Our next immediate step will be to analyze the data to adjust our future actions based on the needs expressed by the participants during the survey. While we embarque on full data analysis exercise, we have already made available to the general public the data regarding the participant’s opinions on each the projects and their ideas on how they could expand to support communities in new ways. We are excited to know how to better serve these regions, often left behind by key development interventions. From a coordination point of view, we are interested in looking at the data with an integrated approach to identify new joint initiatives where UN agencies can partner - an essential ask from the 2030 Agenda. We are also planning to use the data to review or UN Development Assistance Framework, but a quick win will be its use by the two youth centers supported by us that helped with this exercise: more activities related to young people’s concerns like drugs, alcohol, employment, professional training, early pregnancy, corruption, could be added to their interventions...  And this is just the beginning! We know from reflections on collective intelligence work that most often the missed step is going back to the people who are consulted to show them how their opinions and ideas will be put to use. We are already planning some activities to close the feedback loop. You will hear more about that adventure in our next installment! Photo: MIL team photos taken by BLU Life One X2 phones.

Silo Fighters Blog

How art is helping us promote the SDGs in Mongolia

BY Mariyam Nawaz | January 17, 2018

Curious onlookers stopped to watch graffiti artists including Heesco, Dasher, Risky, Ulaambayar and Degi paint the old wall of the United Nations House in bright colours. Each art piece, a unique and positive representation of the 17 Global Goals. The urban art installation was the kickstart of our public awareness campaign on the Sustainable Development Goals (SDGs) in Mongolia. Nine Mongolian artists helped us reaching the crowds: Sydney-based Mongolian artist Heesco, Ulaanbaatar’s female artist Boldbaatar Odonchimeg, Dashkhuu, Bilguunnaran, Ulambayar, Sodbayar, Tuguldur, Boldbayar and Enkhbat Michid. It was set up on the Mongolian Youth Day (August) and the wall quickly became a landmark; everyone stopped to take a photo or two. The masterminds behind the campaign was the United Nations Communications Group, a team comprised of all the communications specialists, from all UN agencies, working in Mongolia. Our idea was simple but challenging: tell people what the SDGs could represent to Mongolia and its young people, namely, because one in every three inhabitants in Ulaanbaatar is young. Going for a spin around Ulaanbaatar to learn about the SDGs As communicators, we know that a successful campaign is made up of different elements, and we started with the basics: we developed and distributed an action guide (in Mongolian) listing how citizens could contribute to the global agenda of Mongolia. This action guide, which is also available online, was printed and handed out at every event we held. The great twist of using this guide was that we got celebrities to joined our efforts. Famous artists, journalists, models and athletes posted their photos on social media with SDG logos promoting the guide. Most of these celebrities were initially approached through a third-party media company who helped with the promotion of our campaign. With 1.1 million mongolians on networks like Facebook, social media was a key channel to spread the word. Thinking back, collaborating with celebrities in the country was essential to the success of the campaign. In addition to the art wall, booklets, and famous people advocating for the SDGs, another highlight of our campaign was a big tour bus that stopped in three different parts of the capital city. We were inspired by the Belarus train. If you haven’t seen this amazing initiative, you can check the blog here. We set up a registration link for people to sign up online and, with the support of our UN Young Advisory Panel, selected 35 people to come along, as well as media representatives and performers. And the journey begins… On October 1 2017, our seven months months of hard work, came to fruition: 35 people at the UN House hopped on the SDGs-branded bus that looks like a bandwagon. The first stop was the Ger district. Staff from UNICEF, UN-Habitat and ILO greeted everyone. Young singers from the Music and Dance Conservatory Mongolia, Enhlen Altandul, and Tengis Tserenbat won people’s hearts with their outstanding  performances. Our SDG photo frame got popular and people lined up to take photos to share in social media. Meanwhile, face painters placed streaks of red, blue and yellow paint on children’s faces as they skillfully drew SDG logos on their cheeks. After the one hour show, we drove to the most central location in Ulaanbaatar; the State Department Store, where we displayed calls for action on big standees and an SDGs photo booth. Colleagues from UNFPA, WHO and UNESCO led the way at this hub. Youth organizations including AIESEC and the Centre for Citizenship Education joined and helped make drawings on the SDGs. A young baker sold cupcakes with SDGs logos on them. The famous actor, Orgil Makhaan addressed the audience and invited everyone to take part in the country’s development. The last stop was the Light Street, which was organized by UNDP, FAO and IOM teams. The UN Resident Coordinator in Mongolia, Ms. Beate Trankmann,  joined the public too. Small children from Kung-Fu school performed and the bus tour ended, successfully. To sustain the buzz, we placed sixty small billboards with “Your Participation is Important” as a call of action across the city for 15 days. The QR code on the board directed people to the action booklet. Our campaign ended on a high note on October 24, which is UN Day. For this occasion, we developed a SDGs Cartoon brochure that tells the story of Mongolia and the SDGs. People loved it. Through the combination of social media engagement and activities like the bus tour, flashmob, and the SDGs wall, we reached more than 160,000 people of all ages. Thousands of people were reached and engaged through outdoor events, display of SDGs message on billboards, online initiatives (33,769 people engaged through blogs and stories, 78,000 on Facebook and 52,900 impressions on Twitter) and distribution of material across the country through the National Statistics Office. Traditional and new media also played an important part in getting our messages across. Leading bloggers published their stories in Yolo and UNREAD. The leading magazine Mongolian Observer did a cover story on SDGs and UN in Mongolia dedicating 17 pages. The road to success   For us at the UN in Mongolia, this campaign was a combination of success and a starting point to continue the conversation around the SDGs. Everyone at the UN in Mongolia poured their hearts to make this campaign happen, our colleagues’ energy was unstoppable! One of the things that really inspired us and fueled our energy was the amount of people (more than 40!) that showed up and volunteered, one way or the other, during the different activities of the campaign. One of the key achievements of the campaign, besides the tremendous outreach and engagement of public online and in events, was the establishment of a “SDGs supporter network” of media, bloggers, young volunteers and celebrities in the country. A big challenge that we faced through this journey was finding common grounds for each UN agency to contribute to the campaign. Each agency has its own mandates and core mission, so we invested time in coordinating our efforts to agree on a campaign strategy that helped us create clear guidelines on key messages, branding, hashtags, visibility and roles/responsibilities. Having said that, by far the best thing of all was to see the way artists used their talents to advocate for our campaign. I believe that somehow, we tend to underestimate people’s capacity to understand sustainable development. Thanks to this campaign, I got to see firsthand how passionate people are about making their country a better place for everyone. Watch this space for more, we’ve got more initiatives in the works! http://www.un-mongolia.mn/new/

UNDG Guidance and Policies on Communications

Other stuff we like on Communications and Advocacy

Facts on communication

Based on UNDG real-time IMS data, this global snapshot shows latest progress by countries towards the implementation of the Communicating as One approach. This Standard Operating Procedure requires countries to establish a UN communications group and a joint communications strategy to ensure a coherent approach to communications at country level.

Note: The boundaries and names shown and the designations used on the maps do not imply official endorsement or acceptance by the United Nations.


Peter Serenyi

Knowledge Management and Communications Specialist